Ronin POS Drives Seamless Operations at Formula 1 United States Grand Prix – COTA

When more than 450,000 fans packed the Circuit of The Americas (COTA) for the Formula 1 United States Grand Prix, Ronin POS was on the ground, ensuring every transaction ran flawlessly. With 1,200 POS terminals deployed across food, beverage, and grab-and-go locations, the 11-person Ronin team, contracted by Proof of the Pudding, delivered full-scale operational support across the three-day event. From real-time troubleshooting to vendor coordination, Ronin served as the vital link between event organizers, vendors, and technology partners, ensuring a fast, frictionless service for one of the world’s largest sporting crowds.

In the weeks leading up to the race, Ronin provided tier-1 and tier-2 support with dedicated on-site managers stationed at COTA for two full weeks to oversee hardware setup, POS configuration, and staff training. This proactive approach ensured every system was fully optimized before race weekend, minimizing downtime and eliminating transaction delays. Whether guests were grabbing a quick snack or making high-volume purchases, Ronin’s event POS system handled the demand with speed, accuracy, and reliability.

By combining cutting-edge hospitality technology with hands-on expertise, Ronin POS helped deliver a high-speed, high-volume event that mirrored the precision of Formula 1 itself. The success at COTA underscores the scalability of POS solutions and the transformative power of comprehensive on-site support in transforming the guest experience at major live events. As large-scale venues continue to seek smarter, more efficient operations, Ronin POS remains the trusted partner driving performance at every turn.