A Personal Note From CEO Marc Barry
- Marc Barry
- Jun 3
- 3 min read

As we round the corner straight into the 2026 festival season, we are excited to have a library of new features for our clients to use this summer. It’s been a busy time getting to this point, with a mix of deliverables and enhancements ready to deploy. We’ve been listening to you and that helps us prioritize the most needed items first, along with a few things that should make life easier on the Ronin Admin as well. We have to keep the troops happy! We have introduced a whole new software stack that’s going to be the envy of the marketplace and instantly sets up our clients to win. Read on to hear about all the new stuff!
My wife and I had two of our kids graduate from college this past week and it's allowed me to reflect as we celebrate their next chapter. Relationships are everything. Although I wish I had more time to spend with them over the years, they are confident and strong now, and I have no problem releasing them to the world. They are going to excel, and we are so proud.
Relationships are everything in business as well. They are sometimes more than the product itself. Sometimes that IS the product. I have always been grateful for the people I’ve met along this 16-year journey that share the deep-rooted vision to do the right thing by your fellow man. Whether that’s returning a cash-drawer full of cash that was accidentally shipped back to us after an event, or finding a coveted VIP parking pass on the ground and turning it in rather than using myself, I find it easy to do the right thing when it comes down to the integrity and loyalty of the people we work with.
I will always want to build the best product. I am not naive enough to think that's all it is, so I'm grateful again for the relationships I've made along the way. When I moved to Austin, I wanted to be a rock star, and I had no doubt it would happen. But as soon as you realize how the game is played, the purity of art starts to fade. It doesn't matter how good or talented you are, it's how you play the game.
Whether it's the music business or the festival business, being the best can have many meanings. To me, it used to be how talented and techncally proficient you were. (If you love the band King's X like I do, you know what I mean!) These many years competing in the marketplace have taught me that there is so much more. How do you stay in the game? How do you stay relevant? Are my Chuck Taylors not cool anymore?
I know there is an element of it's who you know or how much you can bring to stay in the game.
I'm trying to balance this notion and accept it. I know I can solve all the problems and I know we can apply our logic to help you succeed. I'm realizing that success sometimes means having the ability to open the gates. Anything I can do from a product standpoint or the relationships I have made is on the table. Ultimately, it's all the same if we understand this and work together.
I'm grateful for that and for you.



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